International Marketing Audit and Plan Research Paper

International Marketing Audit and Plan - look into Paper ExampleHowever, it will enter the market through local wholesale distributors. Azzure brand is unmatchable of the assorted companys overlaps that will gain wide acceptance in China because of the benefits the product offer to the users. For example, Azzure is herbal cig artte which has therapeutic qualities.The Chinese shutoutrs are many and increasing each year. Women smokers smoke an average of 11.6 cigarettes a day while the male smokers smoke an average of 15.5 cigarettes a day. More specifically, it is observe that young male adults smoke an average of ten cigarettes daily, while middle aged adults smoke the highest takings of cigarettes daily standing at an average of 17 cigarettes per day. The old male adults smoke he terminal number of cigarettes daily standing at an average of 10.1 cigarettes per day. The number of women smokers are increasing as the advertisement, promotions and outturn are tailored to appeal to the female adult population. The consume regulate in China is mavin of the highest in the world. It is estimated that 1.7 trillion cigarettes are smoked in china each year. The reason for this high smoking rate is due to the brotherly culture of the Chinese people who fancy cigarettes in most of its social interaction. Cigarette smoking is considered as social activity and is normally given as gifts to friends, government officials and international guest especially when one is soliciting for favours. This behaviour fuels the demand of cigarettes across the adult population and ensures that the consumption rate is maintained throughout the year. Most Chinese prefer the cigarettes brands that are produced in the home country. However, foreign cigarettes are often considered as status symbol. There are over three hundred and fifty meg cigarettes smokers in the whole of China. Therefore, there is a steady market for about two trillion cigarettes in China annually. Most cigaret tes sold in China are