Social Issues Essay -- essays research papers

Is Mcdonaldization Inevitable? George Ritzers, Mcdonaldization of Society, is a critical analysis of the impact on complaisant structural change on human interaction and identity. According to Ritzer, Mcdonaldization is the make for by which the principles of the fast-food restaurant be coming to dominate more and more sectors of American lodge as well as rest of the valet (Ritzer, 1). Ritzer focuses on four foundations of Mcdonaldization efficiency, calculability, predictability, and overcome. These are the commandments of any(prenominal) rationalized corporation. However, they are non carried disclose from the point of view of the consumer. Efficiency, for example, may entail the placing of great inconveniences upon a consumer for the interest group of efficient management. Calculability may involve hiding certain information from the consumer. Predictability and control may involve a companys ability to predict and control consumer behavior, not the consumers ability to predict what human body of product or control what kind of service he gets. Ritzer calls such(prenominal) breakdowns "the irrationality of rationalization." Ritzer points out the irrationality of rationality, as all of the supposed benefits of Mcdonaldized systems backfire waiting in long lines, risible quality, little or no customer service, little or no customer service, the illusion of large quantities for low prices, and severely limited endurance of choice. Throughout Mcdonaldization of Society, Ritzer describes Mcdonaldization as largely negative and often destructive. While Mcdonaldization is speedily taking over American society and spreading to the rest of the globe, it is not something unjustly imposed on the American mass. The consumerist culture of America has educate the public to seek efficiency, calculability, predictability, and control. These principles grow in importance and value in contemporary America. Even when given the choice to avoid a Mcdon aldized governing body or product, people will flock to it. I agree with Ritzers analysis of a Mcdonaldized society, plainly I feel that Ritzer has failed to provide any real solutions to the Mcdonaldization process. I will support Ritzers analysis of the Mcdonaldization process, but also show that it is inevitable and essential in the American society to have a rationalized system. Ritzer stresses that Mcdonaldization does not just refer to robotlike assemb... ...ety, companies are looking to maximize profits and managers are looking to maximize sales. Employers trust efficiency and predictability from their workers. They want to be able to control their employees. With so a good deal of the day spent at work and commuting, the only way people can get everything done everyday is to rely on measure saving methods. With increasing productivity and development comes an increasingly rationalized system. Regardless of who benefits or to what extent, the universal result is homogen ization. Rationalized systems have a pronounced tendency to wedge individual tastes, niche markets, small-scale enterprise and personalized customer service. Differences are leveled, wrinkles smoothed, knots cut off -- convenience at the expense of character. An overwhelming monotony develops, along with a decrease in responsiveness. The system that seeks to mimic a machine becomes a machine, incapable of making exceptions or taking risks. I believe that the greatest loss is that most people know of no other society than the rationalized society and therefore cannot even hope to yield from it. For good or for bad, our social destiny is to live in such prepackaged settings.